Tapping on the boundless creative possibilities animation bid uniqueness to its content, INX's music channel 9XM has incorporated animation in abundance.
9XM has a very different philosophy comes to the packaging format channel opted for a concept having rather, animated characters who would medium interaction between the audience and the channel.
animation as well as the entire backend turn operation for the channel done by none other than Mumbai based Prime Focus. Speaking to AnimationXpress.com, Amit Gupta, Director of Corporate Development, Prime Focus